Silkwave's platform consists of two L-band geo-synchronous BSS satellites covering seamlessly across China, Asia, India, Middle East, Africa, and Southern Europe covering over 140 countries, 6 billion people, and 70% of the world's land mass. The network further integrates with the terrestrial cellular network via our groundbreaking broadcast-unicast Converged™ technology to form the world's first holistic and next-generation mobile delivery infrastructure and consumption platform.
As the world’s first satellite-terrestrial Converged™ broadcast-LTE network, Silkwave holds a significant first-mover advantage. The Company currently operates satellites and holds rights to orbital slots and has priority rights to use 25 MHz of L-band spectrum with a footprint over China, Asia, Middle East, Africa, and South Europe.
Silkwave has already secured a number of regulatory approvals which includes landing rights, broadcasting licenses, etc. for the full technical trials in China.
Using the existing satellite and ground infrastructure, Silkwave has successfully completed 100,000+ hours of tests of its technology and planned services with more than 10 OEMs in 400+ cars, mainly in China. The Company is in the process of constructing a new, high-power overall ecosystem which will coincide with the mass-market rollout of services to consumers.
Silkwave has secured technical standard approval and certification with multiple Government agencies.
Having established partnerships with Chinese auto original equipment manufacturers ("OEM"s), the Company continues to develop its technology with the top industry stakeholders. Silkwave has established collaboration agreements with suppliers, service providers and automobile industry alliances.
The Company has partnered with a number of key video, audio, and television industry leaders. This will allow for the delivery of live library of high quality and customizable content to end consumers.
The Chinese car market is the largest and fastest growing in the world, with favorable consumer characteristics that generates strong demand for Silkwave’s in-car infotainment services. This market has over 238 million cars currently on the road and expected to exceed 295 million cars by 2025, adding approximately 30 million new cars every year.
Over 60% of consumers surveyed in China stated they were willing to switch car brands for better in-car connectivity and willing to pay for content.
Other attractive attributes of the Chinese target market include high population density, content consumption trends, consumers’ willingness to pay for in-car entertainment (including first-time buyers of lower-end cars), significant time passengers spend in cars, the number of passengers per car, access to content, and a lack of services competing with Silkwave’s offering.
The Company will generate revenues through four channels: (1) activation, (2) subscription, (3) advertising and (4) public service fees. Activation fees are one-time, upfront payment for basic services. The Company offers a premium model, where consumers can opt to upgrade to a standard or premium package through different levels of annual subscription fees. The Company will also generate revenue from selling ad spots to advertisers (both generic and targeted ads) and broadcasting public service content.
Middle East, Africa, India, Indonesia South East Asia and are the priority markets for Silkwave, after China, given that they are within the coverage area of the satellite and are deemed very attractive for a digital multimedia broadcasting service. These markets have large populations, high penetration of Internet multimedia use and are experiencing explosive growth in data traffic.